After #ourcheekysecret countdown, we thought we’d tell you the reason for the change downtown!
We’ll always be the family owned business you’ve grown to love, even though we've changed our name from Ladyburg to Sugar + Spruce! The reason for the brand refresh and new name? We felt a need to pivot with a new brand in order to connect with YOU in a more meaningful way.
Those of you who have been with us since day one might remember the infamous bath tub and life-size mermaid display at the old store. In a way, we’re returning to our roots—or should we say, reefs?! Since she’s been with us since day one, we want to let her be the brand mascot and let her personality do the talking!
Our products aren’t just any bath and body products. Bath bombs with names like Bite Me and Queen Bee, we think they’re a little cheeky! And our Whipped Sugar Scrubs? They’re the perfect combination of sweet treats and luxury! We felt a bit limited when it came to showing our ocean of colors, and now we can’t wait to present you with both a store brand and online brand that’s colorfully cohesive!
Get dirty, wash, and repeat! Bath time is our favorite part of the day and we want both our local customers and online customers to love it as much as we do! Since we started, the idea was to have a cute boutique. But in order to keep up with other bath time loving brands, we wanted to spruce things up a bit with our own brand we thought was unlike any other! The heart of Ladyburg is still there, just a little more polished—and a little less ladybug.
Sugar + Spruce isn’t just the local bath bomb store downtown, it’s the sweetest apothecary around!
Now, what to name this cheeky mermaid of ours……
Until next time, Sugar!